I can’t believe it’s taken me this long to finally talk about Roen Beauty, which seems to be a brand that has taken off in the beauty world, and for good reason. The products and marketing convey a sense of effortless, cool cool girl shimmer, and the no-tools application make this an easy option for anyone.
The brand is relatively new, launching just last year in 2019. Nikki DeRoest, a makeup artist based in Los Angeles founded the brand, although earlier this year she announced she was no longer with the brand. I don’t know what happened, but I know the 11:11 palette (reviewed in this post) was one of the last products she worked on before she left. I don’t know what will happen with the brand going forward, although they seem to be releasing new products – they just launched lip glosses recently – and I don’t believe Nikki was a part of the product development.
I’m sure there are more articles talking about the Nikki, the brand, and its current leaders, but I’m here today to review the eyeshadow quads.
The brand currently has three eyeshadow palettes: 11:11, 52° Cool, and 72° Warm. They retail for $42 and are available at the Roen Beauty website, Sephora, and Cult Beauty. I have the 11:11 and 52° Cool Palette.
First, the packaging is a slim gunmetal chrome plastic case, which feels lightweight but not cheap. I like that they’re slim and slide into my makeup bags. They have a mirror inside to make application easy on the go.
The texture of these eyeshadows are completely unique as they are a creamy wax that warm up with the warmth of your fingers. The brand is vegan, but synthetic beeswax is high on the ingredients list so that explains the dense texture that also softens very quickly with body heat. Each shade in the quads have a range of subtle shimmer to more flaky glitter, and they all impart a very shimmering wet look.
Roen does sell eyeshadow brushes, but I think fingers are the easier way to apply the product because of the denser texture, and fingers help blend the product into the skin. I find that all the shades work beautifully as one shadow lid shades, with the darker shades giving a more grungy smudged look, and the lighter shades giving a really ethereal and beachy look. I’ve also found that they layer well together, although they’re not going to create a really precise look because of the shimmers and the texture.
The effect of these eyeshadows is absolutely gorgeous, and they are some of the rare eyeshadows I feel like I can just apply one shade and walk out the door. Because of the shimmers and creamy formula, even just one shade on the lids can look multi-dimensional, making these the perfect effortless product that makes it look like you’ve actually
For being a cream formula, these have impressive wear for me. Keep in mind that I always wear eye shadow primer, and I have oily eyelids. Still, I find that these last all day without creasing on me, which I find especially impressive since I usually have to set cream shadows with a powder.
I also appreciate the color stories, which I think are interesting and edited but varied enough. 11:11 has some neutral-warm toned peachy bronze shades. It’s definitely not as warm as the 75° warm, nor as cool as the 52° cool, but I wouldn’t say this is a true neutral quad either. The 11:11 quad has:
- Situation, a light shimmering champagne pink
- Hashtag, taupe with some olive tones to it
- Ciao!, a neutral wine tone
- Rosie, a soft rose pink
52° Cool is the cool palette that I think anyone could wear, even if they don’t normally gravitate towards cool tones. I find myself reaching for this quad surprisingly often, and I think the shimmers and sheer cream base makes it more easier to wear for everyday. The shades include:
- Bask, a rose gold with flaky shimmer
- Rendevouz, a dusty purple
- Yep, a greyish taupe
- Meow, shimmery gunmetal
I have swatches of both palettes side by side below:
Overall, I am absolutely thrilled with both of these quads. I love that I can apply them straight with my fingers and create what seems like a very complex look with a quick swipe of my fingers.
If you’ve tried the Roen Palettes, I’d love to know your thoughts on them!
As always, thanks for reading.